La Démode by Rykiel

Sonia Rykiel gets equipped with DANDY!

Rykielism is the very definition of the influence of the Rykiel family on art and especially on fashion. Rykielism: a women’s movement founded by Sonia Rykiel in 1968, it advocates the liberation of women through sensuality, intelligence and irreverence. Rykielism, the freedom of being yourself, it’s a way of life, chic and off-the-wall. Wherever freedom-loving women exist, Rykielism appears. The Sonia Rykiel stores have chosen OXHOO to equip them with DANDY.