Oxhoo is pleased to announce the appointment of Dave Desalle as Digital Signage Solutions Manager, joining the company from Inurface Media. With extensive experience in designing and delivering digital signage solutions across a range of sectors, Dave strengthens Oxhoo’s growing capability to support organisations with impactful, scalable digital environments.
Dave was drawn to Oxhoo’s outcomes-led approach to technology.
“Oxhoo stood out for putting outcomes ahead of hardware,” he explained. “The focus is on solving real problems rather than simply deploying technology, which mirrors how I’ve always approached digital signage. The Solutions Manager role brings together strategy, technical understanding, and delivery, allowing me to help clients make confident, well-considered decisions about what genuinely works in their environments.”
Commenting on Dave’s appointment, Sarah Abbleby, UK Managing Director at Oxhoo, said:
“We’re delighted to welcome Dave to Oxhoo. His depth of experience in digital signage and his consultative approach make him an excellent fit for our team. As demand for intelligent, integrated signage solutions continues to grow, Dave’s expertise will be instrumental in helping our customers achieve measurable results.”
Looking ahead, Dave believes the digital signage industry is entering a more mature, purposeful phase.
“There’s a clear move away from signage for the sake of it, toward solutions with real purpose,” he said. “Brands are becoming more selective, focusing on relevance, consistency, and how digital fits into the wider customer journey. LED continues to evolve, but the biggest wins will come from smarter content workflows, improved remote management, sustainability, and a sharper focus on total cost of ownership.”
Drawing on his experience delivering large-scale projects, Dave highlighted that growth often brings new challenges.
“Scale brings complexity,” he noted. “Maintaining consistency across locations, aligning internal teams, and avoiding over-specification are common challenges. Small decisions made early can have a big impact later, so getting the fundamentals right from the start is essential.”
Ensuring measurable value remains central to his approach.
“It starts with understanding why the signage exists in the first place,” Dave said. “By working closely with clients and partners, I focus on solutions that are practical, supportable, and aligned to clear business objectives. Open conversations, realistic expectations, and long-term thinking are key to delivering ROI that actually stands up.”
For Dave, the opportunity at Oxhoo is about building smarter digital experiences with long-term impact.
“Oxhoo has the capability to deliver complex digital signage projects, but just as importantly, the confidence to take a measured approach when needed,” he added. “The opportunity to help create smarter, more considered digital environments, and to work with a team that values trust and long-term relationships, is a genuinely exciting prospect.”
Dave’s appointment reflects Oxhoo’s continued investment in specialist expertise to support customers with strategic, future-ready digital signage solutions.